Any business for an eCommerce company kicks off with a customer placing an order and ends with the order being effectively delivered to the relevant address. An end-to-end eCommerce process includes a wide variety of tasks such as taking orders, managing payments, packaging, and so forth. 

With so many responsibilities that demand a lot of time and attention, it can be extremely difficult for an eCommerce business to always stay on top! Learn more about how you can streamline your end-to-end eCommerce process to warrant reduced order fulfilment costs, improved profit margins, and amazing customer experience! 

• Ensure Easy Checkout with a User-Friendly Interface 

When it comes to running an eCommerce business and keeping customers satisfied, it is important to ensure that they have a smooth sailing experience while making purchases! Here are certain aspects you should make evidently clear with the help of the right software and automation technology:
1. Customers should be able to navigate to and from their shopping carts without any hassle 

2. Add social sign-in, autofill of address-related info, and other convenient options 
3. The buttons to move to the next step or to go back should be visually clear 
4. Update with the latest and most convenient payment options 

• Take Cues from Analytics

One of the biggest mistakes you can make in the eCommerce business sector is taking intuition-backed decisions and ignoring actual data and facts that say otherwise. 

When you equip your business with the right analytics tool, you can gain some much-needed insights into who is visiting your business and how they got there in the first place! The right tool can help you identify the reason behind the lack of purchases. For instance, the analytical tool can guide you to the paid search ad which misfired and resulted in a huge bounce rate. 

While data and analytics may not solve the problems on your behalf, it will definitely give you the much-needed knowledge you will require to catapult your business to success! 

• Outsource Critical eCommerce Functions to a 3PL Partner 

Outsourcing crucial eCommerce processes such as shipping and order fulfilment to a 3rd party logistics provider can take a huge load off your shoulders and eventually lead you to big business profits! When you partner with a 3PL team, you can acquire eCommerce capabilities such as flexible warehouse space, multiple carrier options, optimal warehouse locations, and more!

For instance, Shift Logistics is one such 3PL provider that offers comprehensive solutions including flexible storage options, efficient pick and pack order fulfilment, discounted shipping rates, strategic warehouse locations in close proximity to end customers, smart returns management and so much more to help eCommerce businesses delight their customers! 

• Streamline Your Reverse Logistics Management 

While it is true that returns will not help your business make significant profits, streamlining your business’ reverse logistics management will definitely help you cut down on costs! 

Additionally, the right 3PL partner can help you retain your customers with a simple and smooth returns process with their trusted network of carriers. 

E-commerce is constantly evolving and the way you handle your end-to-end eCommerce processes must also keep on changing with time. Partnering with a logistics partner like Shift can help you optimise eCommerce processes unlike any other and can help you expand your business at a rapid pace!