Businesses are continuously seeking innovative approaches to enhance their customer experience and foster brand loyalty in the quickly expanding world of e-commerce. The Branded tracking page is one of these ground-breaking innovations. Leading e-commerce giants have incorporated this cutting-edge technology to change the post-purchase experience for customers. Even the results of FarEye’s “Last Mile Mandate Consumer Survey” show that approximately 30% of customers had a good delivery experience, all thanks to efficient delivery tracking. That is why businesses are ensuring the utmost convenience possible for them. All of your consumers who place orders anticipate receiving adequate information about their purchases from you, which includes:

• Order status: indicates if an order has been processed, shipped, or is out for delivery.
• Shipment Details: display the tracking ID, the carrier details, and the estimated delivery date.
• Order Summary: a list of the ordered items, quantities, and all the variants.
• Visual progress bar: A progress bar highlighting the different stages of order fulfillment
• Order history provides a chronological account of all order-related activities, including order confirmation, packaging, and shipment updates.

But what precisely is a Branded tracking page?

A branded tracking page and a delivery tracking page are quite similar. It incorporates the brand’s logos, colors, and typography. They serve the straightforward goal of keeping customers on your website. It can be achieved through e-commerce sites, third-party tracking applications, or shipping company APIs. It provides a customized and consistent tracking page that reflects the brand’s identity and core principles. Businesses aim to enhance the post-purchase experience and customer satisfaction with the help of branded tracking pages.

Why is it important to have branded tracking pages to ensure a positive Post-Purchase experience?

A post-purchase experience can contribute to the way a buyer feels about your brand. By offering your customers a branded tracking page, you assist them in fostering confidence and trust within themselves towards your brand. This level of transparency offers them the ability to conveniently track the progress of their order, thereby easing any feeling of anxiety or uncertainty. Along with the opportunity to engage consumers, the page offers to create a positive brand association with them throughout.

How can Branded Tracking Pages contribute to your business?

The page assists by ensuring:

• Brand development
• Customer satisfaction and retention
• Opportunities for cross-selling and upselling
• Data-driven insights

How does Shift set its benchmark by optimizing branded tracking pages?

Shift, one of the fastest-growing logistic partners for many companies, will assist you in adapting a branded tracking page that is simply customizable. Because of how broadly cross-border solutions operate and how many advantages they offer, this is the right decision for your business.