It can be a difficult task to manage the supporting functions alongside your core business when starting a new business or expanding an existing one, both financially and operationally. A good 3PL can tailor their services to expand market reach, optimize inventory management, and scale up or down to meet customer demand. 

Here are 4 ways to expand your customer base by partnering with an experienced 3PL provider rather than relying solely on in-house logistics systems.

• Effortlessly Scale Up or Down With Supply Chain Flexibility

Smart companies understand the importance of responding to market fluctuations and seasonality with increased and decreased demand. A 3PL will be able to be flexible because they will have the resources to absorb the overhead costs of the inevitable sales peaks and valleys. 

When you use a 3PL provider, you gain this flexibility and can scale parts of your supply chain more easily. You’ll also be able to move stock between locations to manage customer demand fluctuations and optimize inventory management.

• Easy Access to Technology 

Keeping up with the latest technology trends in the logistics field is a common challenge for businesses. Without the most up-to-date IT systems, you risk not optimizing your stock, which could lead to inaccurate data and confusion in your inventory process. 

Innovative 3PL providers ideally provide cutting-edge technologies such as Warehouse Management Systems (WMS), Transportation Management Systems (TMW), and other advanced reporting systems that give you access to real-time data about your stock in any location where it is stored 24 hours a day, seven days a week. As a 3PL customer, you have access to their technology at little or no cost.

• Establish a New Business Anywhere without Any Hassle 

A good third-party logistics provider can manage your logistics needs in many cities across India.

 For example, if you want to target a new customer base in Bangalore, you’ll want to start warehousing stock there to expand your customer reach within that state, deliver faster, and lower your domestic transportation costs.Working with a 3PL with fulfillment centers in Bangalore allows you to use a fully customized supply chain to meet your business’s needs without having to invest large sums of money up front.

In this day and age, partnering with a 3PL is more efficient than using only in-house resources. However, it is critical to consider all of your options.

Shift Logistics is one such company which allows customers to gain more customers through seamless order shipping, fast order fulfillment, smooth returns process management, and much more!